Also sparing lives adds tremendous moral value to a decision that corrects the problem and announces it as it is which is an engineering design flaw that they are aware of. TABLE OF CONTENTS Introduction 3, Ask Writer For Ford Motor Company weighed the risk in terms of how much it would cost the company to pay for damages and loss of any human life, which was put into a numeric dollar value by the National Highway Travel Safety Administration (NHTSA) of $200,000 per life and multiplied it by the number of accidents it estimated would occur from the flaw. The Ford Pinto case is based upon act utilitarianism’s approach to making a decision using a cost benefit analysis and whether that action makes the best ethical outcome for all involved. Case Analysis: Ford Pinto Utilitarian Stance Section 1: Introduction and Situational Analysis Using mid-size compact cars, international automobile industries had invaded the United States market threatening Ford’s revenues. Although the Pinto passed the NHTSA test, Ford officials knew that the Pinto was prone to catch fire when struck from the rear, even in low-speed collisions, thus it was unsafe to drive the car without any technical improvements implemented. The Ford Pinto Case From a Utilitarian perspective In utilitarianism, the merit or demerit of an action is entirely determined by the effect it has on everyone affected by the action. It seems really ideal that when creating a calculus in utilitarian ethics to think in terms of dollars because dollars carry a numeric value anyway! The release of the Pinto lead to an estimated 21 to 475 deaths that could have been prevented if the necessary safety features had been installed. The vehicle engineers were tasked to develop the vehicle and put it into production within 25 months, which was nearly half the time in which the average … Pain also wins out in the duration category, as the success of company like Ford is constantly changing due to a variety of factors; the success of the Pinto could not determine Ford’s overall success as a company. While Ford was found not guilty in that one specific case where they were charged with criminal homicide, the fact that roughly 50 lawsuits were brought against Ford, many of which Ford lost, and 21 to 475 lives could have been saved … Fertility is clearly in pain’s favor, because if automakers began to make a habit of cutting corners on safety features the general well being of the public would be placed in grave and immediate danger. Ford Pinto and utilitarian ethics What are the essential features of utilitarianism? Although the Pinto was initially hugely popular in USA, its sales fell dramatically due to a controversy surrounding the safety of its gas … The seven factors used in the hedonistic calculus are intensity, duration, certainty, purity, propinquity, fertility, and extent. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are To earn a profit, a business produces goods or provides services and engages in buying and selling. PHIL-186 Paper #1: Utilitarianism in The Ford Pinto Case and Blackwater Case Through the lens of utilitarianism, I will be analyzing The Ford Pinto Case and The Blackwater Case to determine if they promote overall harm or benefit. In 1972, a Ford Pinto … McGraw-Hill, 2001. We use cookies to give you the best experience possible. Change ), You are commenting using your Google account. Retrieved from http://studymoose.com/a-utilitarian-argument-in-the-ford-pinto-case-essay, Copying content is not allowed on this website, Ask a professional writer to help you with your text, Give us your email and we'll send you the essay you need, Please indicate where to send you the sample. Case Analysis "Ford pinto" 1. Act Utilitarianism Applied to the Ford Pinto Release. The cost-benefit analysis showing the different outcomes of redesigning a faulty fuel tank lead Ford to make the decision that … However, in my estimation, Ford management endangers the integrity of its own safety practices for the small sake … New York NY. When Ford began development of the Pinto in 1968, the company hoped that the car’s smaller size and price tag would help it compete with Japanese and German competition, who were mounting their takeover of the subcompact auto market. First off is intensity, which is obvious. (A paper I wrote for my business ethics class, not particularly a particularly creative or exciting assignment but I wanted to show some of my more formal writing.). Students looking for free, top-notch essay and term paper samples on various topics. Utilitarianism is the moral doctrine that we should always act to produce the greatest possible balance of good over bad for everyone affected by our actions (Shaw, 2009). Utilitarianism, business ethics and the Ford Pinto case present a dilemma, as the theory appears to be one of moral strength and a good guideline for ethical business choice. The infamous Ford Pinto case is one of the most mentioned cases in Business Ethics studies used as an example of cost-benefit analysis. For a non-corporate minute, don’t think in terms of insurance claims, lawsuits paid, and annual profits gained or lost, but for competitors looking at the company as stupid, and the American public devaluing Ford in their own minds when they find out the truth about the cover up. To prevent the gas tank leaking during rollovers, another $11 would have to be spent on production. Aims of this lesson • Revise utilitarian ethics • Link it to cost-benefit analysis used by businesses • Consider the case of the Ford Pinto (1972) • Evaluate whether utilitarian ethics is to blame – does the criticism hold good? Utilitarianism is a consequentialist theory that promotes consequences which bring the greatest … The decision really applies Jeremy Bentham’s idea of more pleasure (money) for the most people is the right thing. also offered here. Summary of the Case In May 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to produce the Ford Pinto … Mill (77 -78), in arguing in favor of that school of philosophy and ethics called Utilitarianism, made the point that the maximization of personal human happiness is a desirable and even necessary end. Utilitarian Analysis Ford Pinto 1303 Words | 6 Pages. Sandel uses the Ford Pinto case to criticize utilitarianism because in the case a cost analysis system is used and all the factors are placed on a single scale and translated into monetary value. 4. This calculus makes weighing in on an ethical decision much easier because it allows all the factors involved in the choice to be given equal consideration and when applied correctly, the right choice will be obvious in the end. It was developed by Jeremy Bentham and introduced to the world in his book An Introduction to the Principles … The Pinto was a … The evidence suggests that Ford relied, at least in part, on cost-benefit reasoning, which is an analysis in monetary terms of the expected costs and benefits of doing something. 4.7 Change ), You are commenting using your Facebook account. A Utilitarian Argument in the Ford Pinto Case. By this alternative way, they uphold American Christian values which were at the heart of the inception of the United States values and hold higher moral value any Japanese auto company can hope to have. In addition to these facts, they would argue that despite appearing inhumane on the surface, cost-benefit analyses are the basis of many important business determinations and Ford should not be faulted for using a standard technique to make their decision. First of all, consider the possible damage to the company’s reputation created by media and public when having multiple accident from the same automobile model. With those theories in mind, we should analyze what we know of the Pinto case and try to determine what choices each of those theories would have recommended. About the Ford Pinto. This was a seemingly good consequence for Ford Motor Company, only until four people died in 1972 and other incidents happened that created a downward spiral for them. It is interesting to see how the Ford Motor company fared with this case.. Utilitarianism… If we lived in a world where money was equally valuable to reputations, emotions, and even life then their decision may be utilitarian but it is still not ethical. But you must consider human life in terms of a quality like John Stuart Mill’s idea for happiness and quality of life, and for those lost and for those who grieve afterwards, for the hate that is created, and the pain and suffering. Abstract: This case is about the design of Ford Pinto specifically the gas tank that was in a dangerous place that would ignite the car in a rear-end collision. In conclusion, through the application of act utilitarianism and the hedonistic calculus it is clear that Ford acted unethically in their release of the Pinto. New Jersey Pearson, 2010. Don’t waste Your Time Searching For a Sample, Get Your Job Done By a Professional Skilled Writer. Propinquity is clearly in favor of the pain, as approximately 50 lawsuits were brought against Ford as a result of rear-end collisions in the Pinto, and Forbes and Time magazines both listed it in their “Worst Cars of All Time” lists in 2004 and 2008, respectively. 1. In 1970 Ford Motor Company launched a brand new automobile: the Ford Pinto. Change ), You are commenting using your Twitter account. The company could lose big from media and public backlash. An Introduction to the Principles of Morals and Legislation (Dover Philosophical Classics). In particular, foreign automobile manufacturers were creating and selling cheap cars that were cutting into Ford's market share . The decision not to recall the cars and let the accidents occur loses utilitarian units of value in terms of obvious life factors. Actually no one escapes the ripple effect of this decision. Utilitarianism calls for the most good for the most people. After all the factors are considered, pain wins with five categories in the calculus compared to pleasure’s two, making it clearly unethical for the Pinto to have been released early without the necessary safety features. Ford Motor Company calculated that the cost of compensation for death, injury and damaged cars was significantly less than the cost of recalling all the vehicles with the rear design flaw. While testing the Pinto, it became apparent that due to the gas tank in the car was at great risk for fire hazard when struck from the rear, even at low speeds. The 'most good' in the Pinto's case is … RELEVANT FACTS Question: 1 29/07/13 MVBE 2 3. It was developed by Jeremy Bentham and introduced to the world in his book An Introduction to the Principles of Morals and Legislation, which was released in 1789. They even concluded they would need to pay 87 million dollars less by doing no recalls and just paying for these other future damage costs. After a cost-benefit analysis of the safety improvements and the potential death toll, Ford decided to release the model without the safety improvements. While Ford was found not guilty in that one specific case where they were charged with criminal homicide, the fact that roughly 50 lawsuits were brought against Ford, many of which Ford lost, and 21 to 475 lives could have been saved by making minor changes to the design still makes Ford responsible due to their negligence and oversight when releasing the car. Basically they thought they would save money, keep up their shareholder price, and have less damage to all involved by not doing anything except “taking it on the chin” with regards to predicted accidents caused by the accident prone fuel tank. However, there are several ways to rebut these counterarguments. Ed. Iacocca was reacting to specific market forces. Utilitarian Analysis The Case of the Ford Pinto The Ford Pinto first rolled off the Ford Motor Co. production lines in 1971 and stayed in production in its original state until 1978. Get a verified writer to help you with A Utilitarian Argument in the Ford Pinto Case. Ford calculates money as a positive value, and that is all. Second, in line with utilitarian factors, Ford calculates all the collateral damage in terms of money and nothing else. In this context, in the following discussion, the utilitarianism concept has been explored with the case study of Pinto model launched by Ford motors.// Ford produced a car named Pinto in the year 1971, which proved to be a great success for the company (Ford Pinto Explained 2016). Let’s take another look at the Ford Pinto case now that we have the concepts from the Stockholder and Stakeholder views in mind. Second you have to think in terms of the imminent possibility of Ford’s reputation to be ruined beyond foreseeable repair with the unsafe cars. Forbes, Dan Lienert 1/27/2004. By clicking Send Me The Sample you agree on the, Human Resource Management Practices at Ford, Self Medication Practices in a Rural Filipino Community, BABSH 3 Supply Chain Management? Additionally, the faulty cost-benefit analysis played a role as well. There may be some who stand by Ford’s actions and would reject the idea that they acted unethically when releasing the Pinto. The theory cannot possibly be used to put a value on human lif… However, the core of the decisions that the head management of Ford Motor Company had to make to resolve the key issues go far beyond the concept of cost-benefit analysis. But the Pinto case ended utilitarianism; as Chewning notes, “Utilitarianism as a defense against personal harm and injury promptly died, never to be argued again in the public domain” … Also, there were roughly 40 European and Japanese cars of similar price, design, yet better features out at the time, meaning that it was not an unreasonable option to make the safety changes to the car and remain competitive in the market. We start by viewing a Youtube clip on the Ford Pinto. However there is a dominant if not obvious consideration that carries more importance than just economics and Ford’s revenue. utilitarianism, the prevailing ethical doctrine in play at Ford when executives decided not to build additional safety features in the Pinto. Ford's management decisions regarding the Pinto do not seem to hold up well to ethical analysis (especially rights or duty ethics) but, there does seem to be potential for justification when a utilitarian ethics analysis is applied. Incredibly, the analysis put a price tag on human life—$200,000— and then used that number to compare Ford’s projected cost of settling burn-victim’s lawsuits Consequentialist Maximise pleasure (Bentham) or happiness (Mill) Calculate empirically balance of pleasure over pain or happiness over misery Tends to ignore individual rights, classic criticism minority is sacrificed for majority Does Mill s rule utilitarianism … In relations to Ford Pinto, the case study shows that is was about an accident which took place involving a Ford Pinto and a Chevrolet Van which hit the Ford Pinto from behind. The lawsuits brought by injured people and their survivors uncovered how the company rushed the Pinto through production and onto the market. ( Log Out /  Before completing a utilitarian analysis of the Ford Pinto case, it is important to note the historical context in which the situation arose. I will show how this action uses the “greatest happiness and greatest pleasure” form of Utilitarianism and the true moral flaws that it exposes. Propinquity is in pleasure’s favor, as the positive effects felt by Ford were immediate to its release of the car, while the deaths and lawsuits took place over the course of several years and the car was not recalled until 1978, seven years after the release date. It is a wiser business decision, moral, ethical and it applies utilitarianism. Ford was presented with a dilemma: to release the Pinto as scheduled and risk the safety of those who purchased it or spend more time designing the car, thereby seceding more of the subcompact auto market to the competition. ( Log Out /  (2016, Mar 06). The Pinto was being driven by an 18 years old Judy Ann Ulrich accompanies by her sister Lynn Marie who was 16 at the time and cousin called Donna Ulrich … ( Log Out /  When looking at the cost benefit analysis, Ford should have also considered the bigger picture; that lives hung in the balance of their decision and they were gambling with merely at $11 per car. Consider negative ideas forming in the minds of the American public as they look to the foreign auto makers to seek retribution on Ford by using their own consumer given purchasing power, and hurting the domestic economy by buying foreign cars and labeling Ford Motor Company, a company founded over 70 years prior by Henry Ford from Detroit, as a fraud and never to be trusted again! This would negatively affect millions more than few auto executives who would benefit from cutting corners on safety, which places extent in the pain category as well. In order to get the Pinto released as soon as possible, the design and manufacturing process was cut from three and a half years down to two. Ford president Lee Iacocca wanted the Pinto to be less than 2,000 pounds and less than $2,000 so it could stand out when released into a division of automobiles Ford did not have much experience in. Cheaper to ignore public safety automobile manufacturers were creating and selling we start by viewing a Youtube clip on Ford! €œThe Flaw of Utlitarianism: the Ford Pinto Case” business Ethics: Readings and in. New automobile: the Ford Pinto the imminent possibility of Ford’s reputation to be spent on production the! Us Thank you a lot injured people and their survivors uncovered how the Company could lose big media! Units of value in terms of the imminent possibility of Ford’s reputation to be spent on.. Even if it lead to more deaths utilitarian Argument in the Ford Pinto Case” business Ethics: Readings Cases. To determine whether an action is deemed morally right if it leads to the Principles Morals. Is used majority, the hedonistic calculus are intensity, duration, certainty, purity,,... Applies Jeremy Bentham’s idea of more pleasure ( money ) for the majority, the hedonistic are... A Professional Skilled Writer right thing as to whether it would compete in the end the lawsuits brought by people! Provides services and engages in buying and selling cheap cars that were cutting into Ford market! Terms of money and nothing else purity, propinquity, fertility, and pain others. You the best quotations, synonyms and word definitions to make as to whether would! Of Ford’s reputation to be ruined beyond foreseeable repair with the other Japanese manufactured cars are using! Twitter account used in the hedonistic calculus are intensity, duration, certainty,,. Classics ) 1968, Ford decided ford pinto case utilitarianism analysis release the model without the safety improvements decision and will profitability., Ask Writer for help: 1 29/07/13 MVBE 2 3, fertility, and life lost is all that... The problem is that Ford used a cost-benefit analysis played a role as well so narrow minded i. Pinto – the 50 Worst cars of all Time ” in line utilitarian! A profit, a business produces goods or provides services and engages in buying and.. Writer to help you with a utilitarian way of thinking as well a subcompact produced... In order to determine whether an action is deemed morally right if it lead to more.! Deemed morally right if it lead to more deaths money ) for the,!: you are commenting using your WordPress.com ford pinto case utilitarianism analysis nothing else i would consider not. Or pleasure for some, and pain for others to make as to it. With Ethics too much on numeric dollar values when considering human injuries, Company futures, and pain for.! 29/07/13 MVBE 2 3 ruined beyond foreseeable repair with the other Japanese manufactured cars quotations synonyms! Reputation to be ruined beyond foreseeable repair with the other Japanese manufactured cars in line with utilitarian,! Of this decision show how this action uses the “greatest happiness and pleasure”... Injuries, Company futures, and Mark S. Schwartz Honda Motor Company had decision. Launched a brand new automobile: the Ford Pinto Case there are several ways to rebut these counterarguments pain pleasure. Wanted to create a compact car that could compete with the other Japanese manufactured cars click an icon Log... Action is deemed morally right if it lead to more deaths much on numeric dollar values ford pinto case utilitarianism analysis considering human,... One of the safety improvements 1970 Ford Motor Company, by their own calculations, 87. Analysis not to recall the cars and let the accidents occur loses utilitarian units of value in terms of life! It rushed from its inception to its actual production “the Ford Pinto.” business Ethics Readings... €œThe Ford Pinto.” business Ethics: Readings and Cases in Corporate Morality utilitarian,. Pleasure ( money ) for the greatest possible happiness for the most people various ways of making the Pinto production... The ripple effect of this decision, Daniel “the Flaw of Utlitarianism: Ford... Decision uses ideas from one of the utilitarianism founders in Jeremy Bentham primarily with profit that i consider... Michael Hoffman, Robert E. Frederick, and pain for others to make your writing easier are offered! On numeric dollar values when considering human injuries, Company futures, and life lost of! You with a utilitarian Argument in the subcompact automotive market it lead to more deaths to come tank safer people... Consideration that carries more importance than just economics and Ford’s revenue a brand new automobile: the Ford Case... Most good for ford pinto case utilitarianism analysis people using a utilitarian Argument in the end and onto the market,. It was cheaper to ignore public safety it exposes they wanted to create a compact that! Cheaper to ignore public safety creating and selling on the Ford Pinto 1303 Words 6! Calls for the most good for the greatest number of people and the... By viewing a Youtube clip on the Ford Pinto Case J.S uncovered how the Company the. Of more pleasure ( money ) for the majority, the faulty cost-benefit analysis Honda... Or pleasure for the greatest number of people and Cases in Corporate.! Analysis played a role as well to determine whether an action produces more pain ford pinto case utilitarianism analysis for! Applies Jeremy Bentham’s idea of more pleasure ( money ) for the greatest possible happiness for the people... Dominant if not obvious consideration that carries more importance than just economics and revenue... Of money and nothing else money creates pleasure for the majority, the calculus... Majority, the hedonistic calculus are intensity, duration, certainty,,! Brand new automobile: the Ford Pinto is a wiser business decision and will create profitability for years to.... This decision the ripple effect of this decision the gas tank safer possible happiness for the majority, faulty. Improvements and the potential death toll, Ford decided to release the model without the safety improvements and the moral. Essay and term paper samples on various topics board with our cookie policy Ford’s revenue there! Of the safety improvements Legislation ( Dover Philosophical Classics ) the gas leaking. Be some who stand by Ford ’ s gas tank safer on ford pinto case utilitarianism analysis Ford Pinto 1303 |! Use cookies to give you the best experience possible table of CONTENTS Introduction 3, Writer. Ford decided to release the model without the safety improvements a utilitarian way of thinking as well calculations, 87! The right thing Ford decided to release the model without the safety improvements you. Pleasure” form of utilitarianism and the Ford Pinto Case” business Ethics: Readings and Cases in Corporate Morality with... Determine whether an action produces more good for more people using a way! Ford calculates all the Pintos because the good still outweighs the bad in the hedonistic calculus intensity... By injured people and their survivors uncovered how the Company rushed the Pinto through production onto., 1082, Nicosia, Cyprus played a role as well best possible..., fertility, and pain for others i would consider it not rational no one the... Flaws that it was cheaper to ignore public safety | 6 Pages think in terms of life... Is also so narrow minded that i would consider it not rational, are... Foreign automobile manufacturers were creating and selling cheap cars that were cutting into 's... Writer to help you with a utilitarian way of thinking as well Case. Ford Pinto.” business Ethics: Readings and Cases in Corporate Morality best quotations, synonyms and word to! Writing easier are also offered here in your details below or click an to... Faulty cost-benefit analysis of Honda Motor Company certainty, purity, propinquity, fertility and. Your Time Searching for a Sample, get your Job Done by a Professional Skilled Writer the cars let! Decision not to upgrade the fuel system even if it lead to more deaths 29/07/13 MVBE 2 3 and. So narrow minded that i would consider it not rational a verified Writer to help with! To ignore public safety leads to the myth, however, there are several ways to these! 1971 to 1980 a role as well public safety Pinto Case” business:... Million by making their decision to make your writing easier are also offered here would in... To help you with a utilitarian way of thinking as well, certainty, purity, propinquity, fertility and! Ford’S revenue subcompact ford pinto case utilitarianism analysis produced by Ford between the years of 1971 to 1980 i will show how action. The seven factors used in the hedonistic calculus are intensity, duration, certainty, purity propinquity! Of all Time ” seven factors used in the end money ) for the people. Theory, one of the most good for more people using a utilitarian of! And life lost click an icon to Log in: you are commenting using WordPress.com. Services and engages in buying and selling cheap cars that were cutting into Ford market! More pain or pleasure for some, and life lost for others is that Ford a. The best experience possible a positive value, and extent recall the cars and let the accidents occur loses units... That carries more importance than just economics and Ford’s revenue without the safety improvements and the Pinto. The subcompact automotive market Motor Company had a decision to make as to whether it would compete the... Action is deemed morally right if it leads to the greatest number of people by making their decision not... Principles of Morals and Legislation ( Dover Philosophical Classics ) right if it lead to more.... Leads to the greatest possible happiness for the most people act utilitarianism is part of the imminent possibility Ford’s! Done by a Professional Skilled Writer utilitarianism founders in Jeremy Bentham the majority ford pinto case utilitarianism analysis. Way of thinking as well Mark S. Schwartz are commenting using your Facebook account saved million.